”THE FITNESS VILLAGE ECOSYSTEM OFFERS NEW, UNIQUE WAYS TO MONETISE”: Inside the Fitness Village

When a certain GO game was making headlines last year, it was common for families to comment how playing the latest Pokemon title was getting them off the couch and onto the world’s rambling trails. Games were once considered the exact opposite of an active hobby. But location-based games deliver an experience at odds with that typical view of gaming as a solitary, sedentary pursuit. You can get some exercise and score points at the same time. Taking that concept one further is the Finnish initiative Fitness Village. As well as integrating digital gym equipment with members’ smartphones at Helsinki’s Fitness Village Training Center, last month it launched a family-orientated, health-themed mobile game of its own.

”FITNESS VILLAGE SHAPES UP FOR GLOBAL LAUNCH”

Created by a team with a strong heritage, for instance founder and chairman Jouni Herranen boasts over 20 years in the sports and wellness business, the Fitness Village concept combines some of mobile gaming’s hottest trends with a drive for real-world fitness. Think casual gaming mashed up with incentivised work-outs and a dash of Pokemon GO -style exploration and you won’t be far off. Indeed, like Pokemon GO , the ideal behind the app is an inherently positive one – essentially encouraging players to live a more active and healthier life.